Kun laitetaan rinnakkain 100 maailman luetuimman uutisjutun otsikot vuosilta 2017 ja 2023 (lähde: analytiikkayhtiö Chartbeat, vertailutaulukko tämän kirjoituksen lopussa), on helppo todeta se, minkä uutistoimituksissa jo hyvin tiedetään, eli kuudessa vuodessa uutisotsikot ovat pidentyneet: esimerkkiaineistossa otsikoiden merkkimäärä on kasvanut noin 46 % (2017 ka. 56 merkkiä –> 2023 ka. 82 merkkiä) – missä on tosin huomioitava, että yhdellä verkkojutulla voi olla useita otsikoita. Otsikkopituuden kasvu kertoo etenkin siitä, että kun jutut leviävät sosiaalisen median alustoilla ja hakukoneissa, niiden on kiinnitettävä lukijan huomio mahdollisimman tehokkaasti.

Ladattuani otsikkolistat Claude 3 Opus ja Gemini Pro -tekoälyille sain nipun eroavaisuuksia, joita näiden tekoälyjen mielestä vuosien väliltä löytyy. Claude-tekoälyn mielestä vuoden 2023 otsikot ovat tunteisiin vetoavampia, kielellisesti värikkäämpiä, puhekielisempiä ja epämuodollisempia verrattuna vuoteen 2017 (minkä voi omalla silmälläkin todentaa). Claude myös toteaa, että vuoden 2023 otsikoissa käytetään “enemmän klikkiotsikoille tyypillisiä keinoja, kuten shokeeraavia sanavalintoja ja tärkeiden yksityiskohtien pois jättämistä. Tämä heijastaa kilpailun kiristymistä lukijoiden huomiosta”. Vaikka vuoden 2023 otsikot ovat puhekielisempiä, ne ovat kielelliseltä rakenteeltaan monimutkaisempia ja kuten todettua, pidempiä kuin 2017.

Vuonna 2017 englanninkielisiä uutisotsikoita hallitsi muun muassa Donald Trumpin presidenttiys, kun taas vuonna 2023 otsikoissa näkyvät vahvemmin kansainväliset konfliktit, etenkin Israel-Gaza. Tekoälyt tekivät otsikoiden temaattisessa jaottelussa sen verran virheitä, joten niitä en tähän listaa, mutta ihmissilmäkin erottaa selviä ryhmiä, kuten human interest -jutut, sota tai luonnonkatastrofit. Chartbeat-analytiikkayhtiön oman temaattisen jaottelun vuodelta 2023 löydät täältä (catastrophe, memorial, war, connection, true crime) ja vuoden 2017 temaattisen jaottelun täältä (indecency exposed, human portraits, year one, terror hits home, disaster strikes, super-charged).

2017, 100 luetuimman jutun otsikot (Chartbeat)	2023, 100 luetuimman jutun otsikot (Chartbeat)
My Family’s Slave	‘Friends’ star Matthew Perry dead at 54, found in hot tub at L.A. home
“I Just Wanted To Survive”	Authorities identify 72-year-old man as suspected gunman in Lunar New Year mass shooting
Multiple Weapons Found in Las Vegas Gunman’s Hotel Room	She broke up with her boyfriend and moved in with a man she’d known for 3 weeks. Here’s what happened
Something went ’incredibly wrong’ with Las Vegas gunman, brother says	Handyman turns the tables on squatters who took over his mother’s house
Have Smartphones Destroyed a Generation?	Damar Hamlin in critical condition after suffering cardiac arrest; Bills-Bengals postponed
Weapons cache found at Las Vegas shooter’s home	What is Hamas and why is it fighting with Israel in Gaza?
Harvey Weinstein Paid Off Sexual Harassment Accusers for Decades	Titanic-bound submersible suffered ‘catastrophic implosion.’ The US Navy detected an implosion Sunday and told rescuers, an official tells CNN
You May Want to Marry My Husband	A migrant crossed the border and found a scared, 9-year-old Arizona boy alone in the desert. The encounter changed them both
Pictures From Women’s Marches on Every Continent	A catatonic woman awakened after 20 years. Her story may change psychiatry.
The Lost Children of Tuam	‘Widespread flooding’ expected as intense Hilary pounds Southern California
Trump and Staff Rethink Tactics After Stumbles	Your complete guide to the King’s coronation
Portraits of the Las Vegas shooting victims	‘Like something out of a horror movie’: At least 6 dead and communities decimated in Maui wildfires
The secret lives of young ISIS fighters	Two Teens Hitchhiked to a Concert. 50 Years Later, They Haven’t Come Home
‘This deal will make me look terrible’: Full transcripts of Trump’s calls with Mexico and Australia	Israel Gaza war: History of the conflict explained
Louis C.K. is accused by 5 women of sexual misconduct	Lisa Marie Presley, Daughter of Elvis and Priscilla, Dead at 54: ’The Most Strong and Loving Woman’
London attack: Seven killed in vehicle and stabbing incidents	5 aboard Titanic tourist sub are dead after ‘catastrophic implosion’
‘Potentially catastrophic’ Hurricane Irma nears eastern Caribbean islands	What I learned about Lucy Letby after 10 months in court
52 Places to Go in 2017	What we know about the tourist sub that disappeared on an expedition to the Titanic
How to Build an Autocracy	Takeaways from the first Republican presidential primary debate
Every successful relationship is successful for the same exact reasons	Deadly Tropical Storm Idalia floods parts of South Carolina, including Charleston, after pummeling Florida
The sad new life of exiled Ruth Madoff	On his deathbed, her father told her a secret: He was a fugitive and had robbed a bank in Ohio
Lupita Nyong’o: Speaking Out About Harvey Weinstein	Lisa Marie Presley, Elvis and Priscilla’s only child, dead at 54
I Was a Muslim in Trump’s White House	Video shows Tyre Nichols calling for his mother, beaten by officers now charged in his death
The Lawyer, the Addict	2 Americans kidnapped in Mexico found dead and 2 found alive, officials say
Hurricane Irma: Powerful storm blamed for three deaths	Hospital bosses ignored months of doctors’ warnings about Lucy Letby
A woman approached The Post with dramatic – and false – tale about Roy Moore. She appears to be part of undercover sting operation.	Matthew Perry Dead at 54 After Apparent Drowning
Neuralink and the Brain’s Magical Future	Doctor’s Wife Dies Days After Giving Birth to Their Baby — And He Called the Code with Her in His Arms (Exclusive)
Exclusive: Here’s The Full 10-Page Anti-Diversity Screed Circulating Internally at Google	Sinéad O’Connor: Irish singer dies aged 56
Read the text messages at the heart of the Michelle Carter trial	Blind Side’ subject Oher alleges Tuohys made millions off lie
Gwyneth Paltrow, Angelina Jolie and Others Say Weinstein Harassed Them	More Baby Boomers are living alone. One reason why: ‘gray divorce’
Brad Pitt Talks Divorce, Quitting Drinking, and Becoming a Better Man	What’s the Israel-Palestine conflict about? A simple guide
One Woman’s Brave Email is Helping to Break the Mental Health Stigma	These Florida brothers ran one of the largest opioid ‘pill mills’ in US history. The FBI says it was linked to thousands of deaths
Terry Gobanga: ’I was gang-raped on my wedding day’	Covenant School shooter was under care for emotional disorder and hid guns at home, police say
Mayweather vs. McGregor: Highlights From Every Round	Damar Hamlin suffered cardiac arrest during game, heartbeat restored on field, Bills say
Judge Blocks Trump Order on Refugees Amid Chaos and Outcry Worldwide	White homeowner accused of shooting black teen who went to the wrong house in Kansas City will face 2 felony charges, officials announce
Trump revealed highly classified information to Russian foreign minister and ambassador	Robert Redford wore two pairs of undies to ’protect himself’ from Barbra Streisand in ’The Way We Were’: book
Eight women say Charlie Rose sexually harassed them – with nudity, groping and lewd calls	An El Niño winter is coming: What could that mean for the US?
Woman says Roy Moore initiated sexual encounter when she was 14, he was 32	What John Blake discovered when he met the White mother he never knew
Dad horrified to find vile messages in popular game on son’s iPad	Rebel Russian mercenaries turn back short of Moscow ’to avoid bloodshed’
Irma climbs Florida’s coast; ’dangerous’ storm surges feared	Titan’ Family Tragedy Averted Due to Son’s Warnings About Safety of Sub
Playmates Open Up About What It’s Really Like To Live In The Playboy Mansion	The nun and the monk who fell in love and married
Las Vegas shooting: At least 59 dead at Mandalay Bay Hotel	Escaped murderer Danelo Cavalcante nabbed, and how a dog named Yoda helped collar him
The First White President	Manhunt underway for gunman who killed five neighbors, sheriff says
When Your Child Is a Psychopath	Nashville private school shooting suspect had maps of building and scouted possible second attack location, police say
London fire: Six killed as Grenfell Tower engulfed	Everything to Know About the Murdaugh Family Murders, Including Alex’s Conviction
Inside Hillary Clinton’s Secret Takeover of the DNC	Banging sounds heard during Titan search, according to internal US government memo
Is an Open Marriage a Happier Marriage?	Friends star Matthew Perry dies at 54
Virginia governor to white nationalists: ‘Go home … shame on you’	The Instagram Account That Shattered a California High School
New details emerge about Las Vegas shooter Stephen Paddock and girlfriend Marilou Danley	Idaho suspect in student murders thoroughly cleaned vehicle, also seen wearing surgical gloves multiple times outside family home, source says
The State Department’s entire senior administrative team just resigned	A retired couple spent 5 years and $180,000 converting a dilapidated semitrailer into a ’monster’ mobile home with a library, spiral staircase, and hot tub. Take a look inside.
Our Dishonest President	They had a teenage summer romance. Here’s what happened when they reunited years later
Manchester attack: 22 dead and 59 hurt in suicide bombing	J.F.K. Assassination Witness Breaks His Silence and Raises New Questions
After 21 Years, Suge Knight Finally Reveals the Two People Who Killed Tupac Shakur	They met while hiking and fell in love. Two months later she was diagnosed with cancer
24 People Reveal The Worst Secret Their Significant Other Thinks They Don’t Know	Opinion: ‘At my first meeting with Saddam Hussein, within 30 seconds, he knew two things about me,’ says FBI interrogator
The New Midlife Crisis	The airline said her bag was lost, but her tracker said otherwise. So she flew to get it
John Boehner Unchained	Japan was the future but it’s stuck in the past
The naked truth	Suspect in Maine shooting rampage is dead from apparent self-inflicted gunshot, authorities say
Hung Parliament: Q&A guide to what happens when no-one wins the election	Liz Holmes Wants You to Forget About Elizabeth
A Clarifying Moment in American History	Joran van der Sloot has confessed to killing Natalee Holloway
Manchester attack: Who were the victims?	We’re not built for this.’ Tropical Storm Hilary batters California with heavy rain and catastrophic floods
Gunman Kills at Least 26 in Attack on Rural Texas Church	The wildfires scorching Maui have killed at least 53 people and reduced communities to ashes
People Share Horror Stories About Their Stepparents	Exclusive: John Kelly goes on the record to confirm several disturbing stories about Trump
The Uninhabitable Earth	Matthew Perry, the Sweet and Snarky Chandler on ‘Friends,’ Dies at 54
‘La violaban mientras estaba pariendo’: el infierno de las mujeres de América Latina traficadas en Londres	It’s been a year since we left New York for Florida. Here’s what we learned.
‘This is crazy,’ sobs Utah hospital nurse as cop roughs her up, arrests her for doing her job	How many times can you wear pajamas, jeans and other clothes without washing them? Experts weigh in
Who was she? A DNA test only opened new mysteries.	Martine Vik Magnussen: Billionaire’s son admits role in death to BBC
How toxic is your car exhaust?	Nashville school shooting: 6 killed including 3 students, shooter dead
London attack: 12 arrested in Barking after van and knife attack	Bodycam footage shows Odell Beckham Jr. being escorted off of plane after flight attendants raise concerns
‘Skunk in the outfield’: How the most epic trick play in history broke baseball	Bing’s A.I. Chat: ‘I Want to Be Alive. 😈’
The 25 Best Films of the 21st Century So Far	Missing Titanic submarine found, crew killed in deep-sea catastrophe, Coast Guard says
London attack: What we know so far	Erythritol, an ingredient in stevia, linked to heart attack and stroke, study finds
Hurricane Irma responsible for 10 deaths, threatens Miami	They fell in love backpacking through Europe then they lost each other. Here’s how they’ve ended up married for 24 years
Finding Darko	The Patriot: How General Mark Milley protected the Constitution from Donald Trump
The true, correct story of what happened at Donald Trump’s inauguration	Rosalynn Carter, first lady who championed mental health, dies at 96
Las Vegas shooting: At least 59 dead in massacre Trump calls ’act of pure evil’	He deported thousands of people, then learned he was undocumented
Stephen Paddock, Las Vegas Suspect, Was a Gambler Who Drew Little Attention	What Mitt Romney Saw in the Senate
Women Aren’t Nags – We’re Just Fed Up	The Secrets Hamas Knew About Israel’s Military
Storm’s Winds Begin Battering Tampa Bay Area	Women Have Been Misled About Menopause
Rape and no periods in North Korea’s army	Matthew Perry obituary: Friends brought fame but couldn’t quell personal demons
‘This was the worst call by far’: Trump badgered, bragged and abruptly ended phone call with Australian leader	The Casey DeSantis Problem: ‘His Greatest Asset and His Greatest Liability’
Irma slowly turns to Florida; Key West feels hurricane-force winds	The British royal family’s response to Prince Harry’s memoir is telling
I dressed like my skinny best friend for a week to prove style has no size	Phillip Schofield and Holly Willoughby: What went wrong for This Morning pair?
They trashed their wedding photographer over a $125 fee, so a jury told them to pay her $1 million	Lewiston, Maine mass shooting: At least 22 dead as manhunt intensifies for person of interest Robert Card
Why Are More American Teenagers Than Ever Suffering From Severe Anxiety?	Hamas attack on Israel kibbutz Be’eri captured by mothers’ WhatsApp group
London fire: What happened at Grenfell Tower?	Chaos, Comedy, and ‘Crying Rooms’: Inside Jimmy Fallon’s ‘Tonight Show’
They survived six hours in a pool as a wildfire burned their neighborhood to the ground	Idaho murder victims’ roommate heard crying, saw man in mask morning of killings: court docs
Fort Lauderdale airport suspect ’came here specifically’ to attack, FBI says	Hamas hostages: Who are the people taken from Israel?
Storm Gains Strength as It Nears Florida	Russell Brand accused of rape and sexual assault
Excerpts From Trump’s Conversation With Journalists on Air Force One	Henry Kissinger, who shaped world affairs under two presidents, dies at 100
Paris Jackson: Life After Neverland	Jacksonville gunman in racially motivated attack legally bought two weapons earlier this year, sheriff says
Scalise critical, shooter ID’d as James Hodgkinson	Titanic tourist submersible goes missing with search under way
The Heart of Whiteness: Ijeoma Oluo Interviews Rachel Dolezal, the White Woman Who Identifies as Black	Gym, spa, beauty equipment: Leaked documents reveal hidden details of Putin’s ‘ghost’ train
Obama’s secret struggle to punish Russia for Putin’s election assault	JFK assassination: 60 years later we know the truth about the real killer
At least 26 people killed in shooting at Texas church	Smoke will keep pouring into the US as long as fires are burning in Canada. Here’s why they aren’t being put out
This $213 Train Ride Shows You All of America’s Most Beautiful Sights	They took blockbuster drugs for weight loss and diabetes. Now their stomachs are paralyzed
Trump’s Lies	‘Beverly Hillbillies’ star Buddy Ebsen lost ’The Wizard of Oz’ role for this horrifying reason, daughter says
Focus On Infants During Childbirth Leaves U.S. Moms In Danger	How Alex Murdaugh’s son helped solve his own murder and convict his father
One Man’s Quest to Change the Way We Die	At least 16 people dead, sources say, as a ‘person of interest’ is being sought in two shootings in Lewiston, Maine
Authorities: Texas church shooter had three gunshot wounds	Police say they cannot verify most of the information Carlee Russell, who went missing in Alabama after 911 call about a child on an interstate, gave to detectives
The High Street Abduction	Nashville school shooter Audrey Hale: Who is 28-year-old transgender former student who opened fire at school

Täältä voit lukea kirjoitukseni hyvästä otsikoinnista vuodelta 2017. Verkon uutisotsikot olivat jo vuonna 2017 pidentyneet ja pidentymässä.