Kun laitetaan rinnakkain 100 maailman luetuimman uutisjutun otsikot vuosilta 2017 ja 2023 (lähde: analytiikkayhtiö Chartbeat, vertailutaulukko tämän kirjoituksen lopussa), on helppo todeta se, minkä uutistoimituksissa jo hyvin tiedetään, eli kuudessa vuodessa uutisotsikot ovat pidentyneet: esimerkkiaineistossa otsikoiden merkkimäärä on kasvanut noin 46 % (2017 ka. 56 merkkiä –> 2023 ka. 82 merkkiä) – missä on tosin huomioitava, että yhdellä verkkojutulla voi olla useita otsikoita. Otsikkopituuden kasvu kertoo etenkin siitä, että kun jutut leviävät sosiaalisen median alustoilla ja hakukoneissa, niiden on kiinnitettävä lukijan huomio mahdollisimman tehokkaasti.
Ladattuani otsikkolistat Claude 3 Opus ja Gemini Pro -tekoälyille sain nipun eroavaisuuksia, joita näiden tekoälyjen mielestä vuosien väliltä löytyy. Claude-tekoälyn mielestä vuoden 2023 otsikot ovat tunteisiin vetoavampia, kielellisesti värikkäämpiä, puhekielisempiä ja epämuodollisempia verrattuna vuoteen 2017 (minkä voi omalla silmälläkin todentaa). Claude myös toteaa, että vuoden 2023 otsikoissa käytetään “enemmän klikkiotsikoille tyypillisiä keinoja, kuten shokeeraavia sanavalintoja ja tärkeiden yksityiskohtien pois jättämistä. Tämä heijastaa kilpailun kiristymistä lukijoiden huomiosta”. Vaikka vuoden 2023 otsikot ovat puhekielisempiä, ne ovat kielelliseltä rakenteeltaan monimutkaisempia ja kuten todettua, pidempiä kuin 2017.
Vuonna 2017 englanninkielisiä uutisotsikoita hallitsi muun muassa Donald Trumpin presidenttiys, kun taas vuonna 2023 otsikoissa näkyvät vahvemmin kansainväliset konfliktit, etenkin Israel-Gaza. Tekoälyt tekivät otsikoiden temaattisessa jaottelussa sen verran virheitä, joten niitä en tähän listaa, mutta ihmissilmäkin erottaa selviä ryhmiä, kuten human interest -jutut, sota tai luonnonkatastrofit. Chartbeat-analytiikkayhtiön oman temaattisen jaottelun vuodelta 2023 löydät täältä (catastrophe, memorial, war, connection, true crime) ja vuoden 2017 temaattisen jaottelun täältä (indecency exposed, human portraits, year one, terror hits home, disaster strikes, super-charged).
| 2017, 100 luetuimman jutun otsikot (Chartbeat) | 2023, 100 luetuimman jutun otsikot (Chartbeat) |
| My Family’s Slave | ‘Friends’ star Matthew Perry dead at 54, found in hot tub at L.A. home |
| “I Just Wanted To Survive” | Authorities identify 72-year-old man as suspected gunman in Lunar New Year mass shooting |
| Multiple Weapons Found in Las Vegas Gunman’s Hotel Room | She broke up with her boyfriend and moved in with a man she’d known for 3 weeks. Here’s what happened |
| Something went ’incredibly wrong’ with Las Vegas gunman, brother says | Handyman turns the tables on squatters who took over his mother’s house |
| Have Smartphones Destroyed a Generation? | Damar Hamlin in critical condition after suffering cardiac arrest; Bills-Bengals postponed |
| Weapons cache found at Las Vegas shooter’s home | What is Hamas and why is it fighting with Israel in Gaza? |
| Harvey Weinstein Paid Off Sexual Harassment Accusers for Decades | Titanic-bound submersible suffered ‘catastrophic implosion.’ The US Navy detected an implosion Sunday and told rescuers, an official tells CNN |
| You May Want to Marry My Husband | A migrant crossed the border and found a scared, 9-year-old Arizona boy alone in the desert. The encounter changed them both |
| Pictures From Women’s Marches on Every Continent | A catatonic woman awakened after 20 years. Her story may change psychiatry. |
| The Lost Children of Tuam | ‘Widespread flooding’ expected as intense Hilary pounds Southern California |
| Trump and Staff Rethink Tactics After Stumbles | Your complete guide to the King’s coronation |
| Portraits of the Las Vegas shooting victims | ‘Like something out of a horror movie’: At least 6 dead and communities decimated in Maui wildfires |
| The secret lives of young ISIS fighters | Two Teens Hitchhiked to a Concert. 50 Years Later, They Haven’t Come Home |
| ‘This deal will make me look terrible’: Full transcripts of Trump’s calls with Mexico and Australia | Israel Gaza war: History of the conflict explained |
| Louis C.K. is accused by 5 women of sexual misconduct | Lisa Marie Presley, Daughter of Elvis and Priscilla, Dead at 54: ’The Most Strong and Loving Woman’ |
| London attack: Seven killed in vehicle and stabbing incidents | 5 aboard Titanic tourist sub are dead after ‘catastrophic implosion’ |
| ‘Potentially catastrophic’ Hurricane Irma nears eastern Caribbean islands | What I learned about Lucy Letby after 10 months in court |
| 52 Places to Go in 2017 | What we know about the tourist sub that disappeared on an expedition to the Titanic |
| How to Build an Autocracy | Takeaways from the first Republican presidential primary debate |
| Every successful relationship is successful for the same exact reasons | Deadly Tropical Storm Idalia floods parts of South Carolina, including Charleston, after pummeling Florida |
| The sad new life of exiled Ruth Madoff | On his deathbed, her father told her a secret: He was a fugitive and had robbed a bank in Ohio |
| Lupita Nyong’o: Speaking Out About Harvey Weinstein | Lisa Marie Presley, Elvis and Priscilla’s only child, dead at 54 |
| I Was a Muslim in Trump’s White House | Video shows Tyre Nichols calling for his mother, beaten by officers now charged in his death |
| The Lawyer, the Addict | 2 Americans kidnapped in Mexico found dead and 2 found alive, officials say |
| Hurricane Irma: Powerful storm blamed for three deaths | Hospital bosses ignored months of doctors’ warnings about Lucy Letby |
| A woman approached The Post with dramatic – and false – tale about Roy Moore. She appears to be part of undercover sting operation. | Matthew Perry Dead at 54 After Apparent Drowning |
| Neuralink and the Brain’s Magical Future | Doctor’s Wife Dies Days After Giving Birth to Their Baby — And He Called the Code with Her in His Arms (Exclusive) |
| Exclusive: Here’s The Full 10-Page Anti-Diversity Screed Circulating Internally at Google | Sinéad O’Connor: Irish singer dies aged 56 |
| Read the text messages at the heart of the Michelle Carter trial | Blind Side’ subject Oher alleges Tuohys made millions off lie |
| Gwyneth Paltrow, Angelina Jolie and Others Say Weinstein Harassed Them | More Baby Boomers are living alone. One reason why: ‘gray divorce’ |
| Brad Pitt Talks Divorce, Quitting Drinking, and Becoming a Better Man | What’s the Israel-Palestine conflict about? A simple guide |
| One Woman’s Brave Email is Helping to Break the Mental Health Stigma | These Florida brothers ran one of the largest opioid ‘pill mills’ in US history. The FBI says it was linked to thousands of deaths |
| Terry Gobanga: ’I was gang-raped on my wedding day’ | Covenant School shooter was under care for emotional disorder and hid guns at home, police say |
| Mayweather vs. McGregor: Highlights From Every Round | Damar Hamlin suffered cardiac arrest during game, heartbeat restored on field, Bills say |
| Judge Blocks Trump Order on Refugees Amid Chaos and Outcry Worldwide | White homeowner accused of shooting black teen who went to the wrong house in Kansas City will face 2 felony charges, officials announce |
| Trump revealed highly classified information to Russian foreign minister and ambassador | Robert Redford wore two pairs of undies to ’protect himself’ from Barbra Streisand in ’The Way We Were’: book |
| Eight women say Charlie Rose sexually harassed them – with nudity, groping and lewd calls | An El Niño winter is coming: What could that mean for the US? |
| Woman says Roy Moore initiated sexual encounter when she was 14, he was 32 | What John Blake discovered when he met the White mother he never knew |
| Dad horrified to find vile messages in popular game on son’s iPad | Rebel Russian mercenaries turn back short of Moscow ’to avoid bloodshed’ |
| Irma climbs Florida’s coast; ’dangerous’ storm surges feared | Titan’ Family Tragedy Averted Due to Son’s Warnings About Safety of Sub |
| Playmates Open Up About What It’s Really Like To Live In The Playboy Mansion | The nun and the monk who fell in love and married |
| Las Vegas shooting: At least 59 dead at Mandalay Bay Hotel | Escaped murderer Danelo Cavalcante nabbed, and how a dog named Yoda helped collar him |
| The First White President | Manhunt underway for gunman who killed five neighbors, sheriff says |
| When Your Child Is a Psychopath | Nashville private school shooting suspect had maps of building and scouted possible second attack location, police say |
| London fire: Six killed as Grenfell Tower engulfed | Everything to Know About the Murdaugh Family Murders, Including Alex’s Conviction |
| Inside Hillary Clinton’s Secret Takeover of the DNC | Banging sounds heard during Titan search, according to internal US government memo |
| Is an Open Marriage a Happier Marriage? | Friends star Matthew Perry dies at 54 |
| Virginia governor to white nationalists: ‘Go home … shame on you’ | The Instagram Account That Shattered a California High School |
| New details emerge about Las Vegas shooter Stephen Paddock and girlfriend Marilou Danley | Idaho suspect in student murders thoroughly cleaned vehicle, also seen wearing surgical gloves multiple times outside family home, source says |
| The State Department’s entire senior administrative team just resigned | A retired couple spent 5 years and $180,000 converting a dilapidated semitrailer into a ’monster’ mobile home with a library, spiral staircase, and hot tub. Take a look inside. |
| Our Dishonest President | They had a teenage summer romance. Here’s what happened when they reunited years later |
| Manchester attack: 22 dead and 59 hurt in suicide bombing | J.F.K. Assassination Witness Breaks His Silence and Raises New Questions |
| After 21 Years, Suge Knight Finally Reveals the Two People Who Killed Tupac Shakur | They met while hiking and fell in love. Two months later she was diagnosed with cancer |
| 24 People Reveal The Worst Secret Their Significant Other Thinks They Don’t Know | Opinion: ‘At my first meeting with Saddam Hussein, within 30 seconds, he knew two things about me,’ says FBI interrogator |
| The New Midlife Crisis | The airline said her bag was lost, but her tracker said otherwise. So she flew to get it |
| John Boehner Unchained | Japan was the future but it’s stuck in the past |
| The naked truth | Suspect in Maine shooting rampage is dead from apparent self-inflicted gunshot, authorities say |
| Hung Parliament: Q&A guide to what happens when no-one wins the election | Liz Holmes Wants You to Forget About Elizabeth |
| A Clarifying Moment in American History | Joran van der Sloot has confessed to killing Natalee Holloway |
| Manchester attack: Who were the victims? | We’re not built for this.’ Tropical Storm Hilary batters California with heavy rain and catastrophic floods |
| Gunman Kills at Least 26 in Attack on Rural Texas Church | The wildfires scorching Maui have killed at least 53 people and reduced communities to ashes |
| People Share Horror Stories About Their Stepparents | Exclusive: John Kelly goes on the record to confirm several disturbing stories about Trump |
| The Uninhabitable Earth | Matthew Perry, the Sweet and Snarky Chandler on ‘Friends,’ Dies at 54 |
| ‘La violaban mientras estaba pariendo’: el infierno de las mujeres de América Latina traficadas en Londres | It’s been a year since we left New York for Florida. Here’s what we learned. |
| ‘This is crazy,’ sobs Utah hospital nurse as cop roughs her up, arrests her for doing her job | How many times can you wear pajamas, jeans and other clothes without washing them? Experts weigh in |
| Who was she? A DNA test only opened new mysteries. | Martine Vik Magnussen: Billionaire’s son admits role in death to BBC |
| How toxic is your car exhaust? | Nashville school shooting: 6 killed including 3 students, shooter dead |
| London attack: 12 arrested in Barking after van and knife attack | Bodycam footage shows Odell Beckham Jr. being escorted off of plane after flight attendants raise concerns |
| ‘Skunk in the outfield’: How the most epic trick play in history broke baseball | Bing’s A.I. Chat: ‘I Want to Be Alive. 😈’ |
| The 25 Best Films of the 21st Century So Far | Missing Titanic submarine found, crew killed in deep-sea catastrophe, Coast Guard says |
| London attack: What we know so far | Erythritol, an ingredient in stevia, linked to heart attack and stroke, study finds |
| Hurricane Irma responsible for 10 deaths, threatens Miami | They fell in love backpacking through Europe then they lost each other. Here’s how they’ve ended up married for 24 years |
| Finding Darko | The Patriot: How General Mark Milley protected the Constitution from Donald Trump |
| The true, correct story of what happened at Donald Trump’s inauguration | Rosalynn Carter, first lady who championed mental health, dies at 96 |
| Las Vegas shooting: At least 59 dead in massacre Trump calls ’act of pure evil’ | He deported thousands of people, then learned he was undocumented |
| Stephen Paddock, Las Vegas Suspect, Was a Gambler Who Drew Little Attention | What Mitt Romney Saw in the Senate |
| Women Aren’t Nags – We’re Just Fed Up | The Secrets Hamas Knew About Israel’s Military |
| Storm’s Winds Begin Battering Tampa Bay Area | Women Have Been Misled About Menopause |
| Rape and no periods in North Korea’s army | Matthew Perry obituary: Friends brought fame but couldn’t quell personal demons |
| ‘This was the worst call by far’: Trump badgered, bragged and abruptly ended phone call with Australian leader | The Casey DeSantis Problem: ‘His Greatest Asset and His Greatest Liability’ |
| Irma slowly turns to Florida; Key West feels hurricane-force winds | The British royal family’s response to Prince Harry’s memoir is telling |
| I dressed like my skinny best friend for a week to prove style has no size | Phillip Schofield and Holly Willoughby: What went wrong for This Morning pair? |
| They trashed their wedding photographer over a $125 fee, so a jury told them to pay her $1 million | Lewiston, Maine mass shooting: At least 22 dead as manhunt intensifies for person of interest Robert Card |
| Why Are More American Teenagers Than Ever Suffering From Severe Anxiety? | Hamas attack on Israel kibbutz Be’eri captured by mothers’ WhatsApp group |
| London fire: What happened at Grenfell Tower? | Chaos, Comedy, and ‘Crying Rooms’: Inside Jimmy Fallon’s ‘Tonight Show’ |
| They survived six hours in a pool as a wildfire burned their neighborhood to the ground | Idaho murder victims’ roommate heard crying, saw man in mask morning of killings: court docs |
| Fort Lauderdale airport suspect ’came here specifically’ to attack, FBI says | Hamas hostages: Who are the people taken from Israel? |
| Storm Gains Strength as It Nears Florida | Russell Brand accused of rape and sexual assault |
| Excerpts From Trump’s Conversation With Journalists on Air Force One | Henry Kissinger, who shaped world affairs under two presidents, dies at 100 |
| Paris Jackson: Life After Neverland | Jacksonville gunman in racially motivated attack legally bought two weapons earlier this year, sheriff says |
| Scalise critical, shooter ID’d as James Hodgkinson | Titanic tourist submersible goes missing with search under way |
| The Heart of Whiteness: Ijeoma Oluo Interviews Rachel Dolezal, the White Woman Who Identifies as Black | Gym, spa, beauty equipment: Leaked documents reveal hidden details of Putin’s ‘ghost’ train |
| Obama’s secret struggle to punish Russia for Putin’s election assault | JFK assassination: 60 years later we know the truth about the real killer |
| At least 26 people killed in shooting at Texas church | Smoke will keep pouring into the US as long as fires are burning in Canada. Here’s why they aren’t being put out |
| This $213 Train Ride Shows You All of America’s Most Beautiful Sights | They took blockbuster drugs for weight loss and diabetes. Now their stomachs are paralyzed |
| Trump’s Lies | ‘Beverly Hillbillies’ star Buddy Ebsen lost ’The Wizard of Oz’ role for this horrifying reason, daughter says |
| Focus On Infants During Childbirth Leaves U.S. Moms In Danger | How Alex Murdaugh’s son helped solve his own murder and convict his father |
| One Man’s Quest to Change the Way We Die | At least 16 people dead, sources say, as a ‘person of interest’ is being sought in two shootings in Lewiston, Maine |
| Authorities: Texas church shooter had three gunshot wounds | Police say they cannot verify most of the information Carlee Russell, who went missing in Alabama after 911 call about a child on an interstate, gave to detectives |
| The High Street Abduction | Nashville school shooter Audrey Hale: Who is 28-year-old transgender former student who opened fire at school |
Täältä voit lukea kirjoitukseni hyvästä otsikoinnista vuodelta 2017. Verkon uutisotsikot olivat jo vuonna 2017 pidentyneet ja pidentymässä.
Numeroiden takaa 