These 18 slides are a presentation I gave in Helsinki Wednesday in an event organized by EzyInsights, titled ”How Magazines and Broadcasters Succeed on Digital”. I’ll put the slides here in my blog so that the internet can find them. To be clear: actionable insight in this context simply means any concrete way that data can help make better content. And to be more clear: least consumed content does not mean you should not do it – but you should maybe try and do it differently.